Fall 2026 Cohort
Digital Marketing Class
Google's new Fundamentals of Digital Marketing: the freshly updated curriculum, free, and finished with a shareable Google certificate. One lesson per week keeps the load at 2–3 hours, built for students working full time and raising families. Live classes meet Wednesdays and follow the week's lesson; kickoff is October 14.
Part 1 · Core Concepts
| Class | Lesson that week | Hrs |
|---|---|---|
| Oct 14 | Kickoff night: orientation, Skillshop account setup, marketing-profile quiz · Welcome to the Fundamentals | 1.5 |
| Oct 21 | Build Your Digital Marketing Strategy | 2.6 |
| Oct 28 | Get to Know Your Digital Customers | 2.8 |
| Nov 4 | Create Engaging Content | 3.0 |
| Nov 11 | Get the Most From Your Business Data | 2.7 |
| Nov 18 | Make Social Media Work for You | 2.7 |
| Nov 25 | Thanksgiving week: no class | |
| Dec 2 | Help Customers Find You Through Search | 2.3 |
| Dec 9 | Catch-up week: finish any open lessons | |
| Dec 16 | Part 1 review & holiday celebration: Core Concepts complete | |
| Dec 23 + 30 | Holiday break: two weeks off |
Part 2 · Build Your Knowledge
| Class | Lesson that week | Hrs |
|---|---|---|
| Jan 6 | Improve Your Business With Websites and Apps | 2.5 |
| Jan 13 | Optimise Your Online Shopping Experience | 3.0 |
| Jan 20 | Reach International Customers + Reach Local Customers | 3.6 |
| Jan 27 | Choose the Right Marketing Channels for Your Budget, first half | 2.9 |
| Feb 3 | Choose the Right Marketing Channels for Your Budget, second half | 2.9 |
| Feb 10 | Craft Effective Email Campaigns | 3.0 |
| Feb 17 | Create Engaging Videos for Your Customers | 2.2 |
| Feb 24 | Get to Know Google Marketing Tools · finish the award · graduation & certificate celebration | 2.3 |
How the pace works
One lesson per week, everyone together. Each week has one assigned lesson, and the Wednesday live session is built on that lesson, so the whole cohort moves through the course as a class, week by week.
The two parts match Google's own course sections. Part 1 covers Core Concepts before the holidays; Part 2 covers Build Your Knowledge in the new year. Channels & Budget (5.8 hours, nearly triple the others) is split over two weeks, and the two shortest lessons, International and Local Customers, share a week.
It's free, start to finish. No subscription, no exam fee, just a Google account. The certificate is shareable on LinkedIn and doesn't expire.